Portfolio Loyalty Readout
NCIS is the broad-reach conversion engine
Why: Largest IMDb base and 4.1M avg P2 viewership across 201 USTVDB rows.
Next: Drive CBS/linear viewers into Paramount+ catch-up, franchise catalog, and Origins.
High
Strange New Worlds is the Star Trek gateway
Why: IMDb 8.2, 78% 8-10 distribution, strongest fandom signals across Reddit, Amazon, Google Trends.
Next: Use SNW as the default Star Trek entry rail; route viewers into LD, Prodigy, Picard, Academy.
High
Animated Star Trek is retention inventory
Why: Lower Decks: 7.7K Reddit comments, 70% top-box. Prodigy: family co-viewing affinity.
Next: Position as canon/comedy and family deepeners after live-action viewing.
High
Starfleet Academy is a trust-risk watch
Why: IMDb 4.5; 50% bottom-box. Awareness exists but satisfaction signals are weak.
Next: Build credibility through SNW and Starfleet legacy before standalone push.
Medium
Sistas is concentrated BET/BET+ loyalty
Why: Polarized satisfaction with strong Deep South geo affinity (MS, LA, GA, AL, SC).
Next: Lean on retention tactics, episode reminders, and regional creative — not broad promotion.
Med-High
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Weekly portfolio brief (Engage3/OSG AI)
On-demand executive brief aggregating engagement movers, rising queries, viewership, and recent airings across the portfolio.
Massive search interest in NCIS: Origins (queries up 139,200%) is driving engagement for the entire NCIS franchise.
Week of 2026-06-10 · 6/17/2026, 1:33:20 AM
This week saw a surge in interest for the NCIS franchise, fueled by the upcoming 'Origins' spinoff, which lifted engagement for the parent show (+2.2%) and 'NCIS: Hawai'i' (+3.3%). In contrast, most of the Star Trek universe shows experienced a slight engagement dip, though 'Strange New Worlds' bucked the trend with a 2.8% increase. 'Sistas' continues to show a concerning viewership decline.
Movers
- upNCIS— franchise interest is surging, driven by massive search query growth for 'NCIS: Origins' (up 139,200%)(+2.2% engagement)
- downStar Trek: Picard— had the steepest engagement drop in the portfolio this week(-5.9% engagement)
- upNCIS: Hawai'i— is benefiting from the halo effect of the NCIS franchise buzz(+3.3% engagement)
- downSistas— is showing a significant long-term viewership decline(-31% viewership trend)
- upStar Trek: Strange New Worlds— continues to be a solid performer with rising engagement and 1.9M viewers(+2.8% engagement)
Watch-outs
- ·The Star Trek franchise (with the exception of Strange New Worlds) is showing signs of engagement fatigue, with four shows seeing declines.
- ·Viewership data for key Star Trek titles like 'Discovery' and 'Picard' is unavailable, creating a significant data gap.
- ·The viewership for 'Sistas' has dropped by nearly a third, indicating a potential audience disconnect.
- ·Viewership for 'Star Trek: Lower Decks' is critically low at 82K, suggesting it is not reaching a wide audience.
Recommended actions
- ·Immediately capitalize on the 'NCIS: Origins' search interest with cast announcements, a teaser, or behind-the-scenes content.
- ·Develop a cross-promotional strategy to convert interest in 'NCIS: Origins' into viewership for the main 'NCIS' and 'NCIS: Hawai'i' shows.
- ·Investigate the declining engagement across the Star Trek properties to diagnose potential franchise fatigue.
- ·Evaluate the marketing and distribution strategy for 'Star Trek: Lower Decks' to improve its low viewership.
Prior briefs (2)
- 5/31/2026 — Massive search interest in NCIS: Origins spikes over 100,000% despite a 40% drop in post-finale engagement, signaling strong future audience intent.
- 5/31/2026 — Massive search interest in 'NCIS: Origins' signals strong audience intent, despite a portfolio-wide dip in post-season engagement.